Bill's Client Showcase Listen to all of these interviews Bill did for his clients. Why? Because you will learn a great deal about how to conduct interviews yourself for any market.
The interviews you will find below were done by Bill Metcalf for his clients. As you watch, read, or listen, you will begin to discover just how different these interviews are compared to typical "testimonials."
Before you start clicking, there are some important things to note.
If you are looking for Bill's Raving Fan stories (that is, testimonials
about Bill) ,you will find those under
Bill's Raving Fan Clients (Click
Here) Bill engaged some associates to interview his own clients about
what they learned from having Bill do Raving Fan interviews for them.
These interviews seem LONG! Bill often produces success stories that run
between 10-12 minutes long. These are certainly long comparing them to
most testimonials. But they are NOT "most testimonials." They are
something very different, indeed, as you will learn as you listen.
Will anyone read or listen to such long interviews?
There are two answers to that question:
- You need NOT use the entire Raving Fan interview. Bill often edits
shorter pieces that can be strategically used throughout the site. For
example, you will note that the little sound bites you find in the left
hand column, are often quite short. They are there as "traditional"
testimonial clips to make a specific point. This is quite useful if you
sell different products and services. You might then choose to put
similar short pieces on your site under those page headings to promote
your specific services.
- You can also create a "showcase page"
(which is the page you are on
right now), on which you put the entire interview. I think of it this
way -- some people want "quick and dirty testimonials" and will never
read or listen to these success stories. Fine. Give them quickies around
your site. Other people want lots of detail and need a lot of proof.
These longer format interviews serve to do that for them. This is very
important when you are selling high-end services. The greater your fee
the more proof people will want.
When you click on the names below, a new page will open where you can watch a Flash movie. These movies require high speed Internet access and the latest version of Flash to be installed. Stay tuned as we will soon have transcripts and MP3 audio files for those who prefer to just read or listen.
What to do next . . .
Listen to what Bill's clients have to say about their experiences
working with Bill. And
be sure to listen to some of those who have learned how to do interviews
themselves.
Bill's Raving Fan Clients Speak (Click Here)