But can Bill help me?
Is this you? Who Benefits Most From More & Better Clients' Products and Services
We help entrepreneurs, professionals, consultants, and coaches harvest the value of their richest resource -- their own customers.
Most of our clients have some difficulty establishing the value of the services they sell, so that they can close sales more easily, charge premium rates for their services, gather powerful testimonials, and turn their Raving Fans into Evangelists who help them grow their businesses.
Most of our clients actually hate sales and marketing. They are looking for new ways to market that attract new prospects to them, rather than having to chase them down through cold calling. And, by the time a prospect calls upon our clients, they want them to already be pre-disposed to buy without fee resistance.
Most of our clients can speak quite easily to their customers while delivering their services. But most of them find it painfully difficult to ask these same customers what they think of our client. The phrase -- "What do YOU think of ME?" -- nearly paralyzes them.
They also find it difficult to establish the "hard dollar" value of their services, which, in turn, leads to fee resistance on BOTH sides of the sale. While our client's customers experience fee resistance over higher fees, our clients, themselves, experience their own internal fee resistance. This often keeps them stuck at lower fee levels than the quality of their services deserve. Hence, they cannot move their business to the next level.
Do any of these scenarios sound like you?
You get most of your business through referrals, but you do not get
ENOUGH referrals to take you to the next level. Your customers love your
work, but they are passive when it comes to helping you to grow your
business.
You can make great sales presentations and proposals, but . . . these
time-consuming proposals often get "stuck in the pipeline," or get shot
down by someone you never even get a chance to meet.
You do incredible work for your customers and they truly love you, but
you only have a few weak testimonials that sound like
everyone else's.— "Oh, you oughta hire Joe, he's great!"
Your
testimonials just don't clearly define the value you provide, nor do
they set you apart in the marketplace. Hence your marketing attempts
have failed to produce enough customers.
You are a great service provider, but . . . when it comes to closing a sales
presentation you feel awkward and unsure of yourself. You hate the
"selling game" and you know you just aren't very good at it.
You KNOW that you are truly different from other service providers, but
. . . you find it nearly impossible to come up with marketing copy that
distinguishes you in the marketplace. Your marketing seems too much like
the "other guy's." You know you need to define your
"Unique Selling
Proposition," but you cannot get "outside yourself" enough to figure out
what it is.
You charge higher fees than many of your competitors and your customers
KNOW you are truly worth every cent, but . . . you often encounter fee
resistance from new prospects. It's the old "Catch 22'
— they can't understand your value until they work
with you — but they can't work with you
unless they understand your value enough to buy in the first place.
And THAT is
killing your sales.
You KNOW you deserve higher fees than you currently command, but . . . you
fear raising your fees because you will lose business to competitors,
even though those competitors are NOT as good as you.
If any of these scenarios sound like you, then the information on this site can help you.
Our clients generally fall into one of the following four categories:
Consultants & Trainers
Technical Service Providers
Business and Personal Coaches
Professional Services
Who is most often successful using More & Better Clients' Strategies?
Much like anything else worth doing that produces results, the strategies on this site will not work unless you are willing to commit yourself. While we believe that anyone can learn to do these strategies, we also know that not everyone is up to this challenge. If you share the following traits in common with our most successful clients, then your chances of success are incredibly high.
You truly offer clients high value services —
You are probably one of the best in your field, or
at least in your local marketplace.
You know your "stuff" —
You may not yet be a nationally known,
or even regionally known, expert in your field, but you clearly have
mastered what you sell.
Your goals for your clients extend beyond
what your services you provide for them directly. You see a bigger
picture for your clients, and your goal is to help them achieve that
success.
You are not satisfied with the status quo,
you always want to extend the boundaries of what you do and how you
might help your clients. You do not stand still in your business. You
are constantly learning and growing.
You believe that your CUSTOMERS are the most
important asset in your business. You
are willing to talk to them, listen to them, invest time in them, and
grow with them.
You are willing to listen to constructive
criticism from your clients and take action
to continually improve your services to them. You
are totally committed to a win-win-win philosophy with your customers.
For there to be real success in your business: Your clients must
win. Their customers must win. And you must win
And most importantly, you are willing to TAKE
ACTION on all you learn to do on this
site. It is not enough to KNOW, you must ACT for anything you learn here
to help you.
If you possess the traits described above, then you can be successful implementing the strategies on this site.
Where to
next?
Just who is the Bill Metcalf anyway?
You might be wonder just who this Bill Metcalf is and how he came to be
such an expert on your customers.
Click
here to visit About Bill.
(Note: If you have not yet visited the
Showcase Page, you might want to stop by there first, so
you can see what these kinds of interviews might sound like from a
client like yours. Then go see who Bill Metcalf is. You will learn a lot
about him by hearing him interview clients.
Click here to visit the Raving Fan Showcase
George
Huang
Tim
Shoemaker