Better than just a boring "About Us" biography!
Watch these interviews. Some
are full-motion videotaped interviews. Others are
telephone interviews supported by a graphic Flash movie.
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Service or Product Demos
Some products or services need
more explanation than others. Two of these are
narrated stories with graphics, while the other 3 are full
motion video.
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 Most
"About Us" biographies are simply lists of accomplishments.
They tell us WHAT you did in the past. But they do not help us
understand how that past experience enables you to do what you do
today so masterfully. Watch this full motion video of John
Lafferty, the CFO Pro, and find out why he is able to make "numbers
come alive." |
 Most software demos are dreadfully boring.
Furthermore, they only sell the features of the software
rather than focusing on the value it provides. This narrated
program does demo the software eventually, but only AFTER it positions
the pain the software addresses. Hook 'em with the
PAIN, then give your solution! |
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 Personal
Coaching appears to have become the career du jour. Everybody
seems to be getting into this burgeoning profession. So the question
becomes: "How can you set yourself apart from the crowd?"
The answer lies in "harvesting" the knowledge you have
gained from your own career and positioning
that background. |
 Problem:
A publisher gets bought out and you have $80 million
dollars worth of great children's books to liquidate. Do we
sell them piecemeal to "dollar stores" or is there some way to get
these books into the hands of children who would love them.
This video made that happen. Truly a happy ending. And
it was shot with a home movie camera and the high paid extras were
neighbor kids! |
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 Mike
Waller wanted to go into business for himself. He explored
the franchise route and found a company to help him make
that decision: The Entrepreneur’s Source. He loved the
process so much, that he bought an Entrepreneur’s Source
franchise. Listen to Mike tell his own story, is the kind of
person you would want to work with? |
 She
was a young Realtor® going up against the "big guy"
Realtors® who had a long history in the community. When the
homeowner
asked Bethanny
what she would do to market his house, she played this movie. The result? She got
the biggest listing she had ever had and the house sold in 3
days for nearly $1 million dollars! |
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 Suppose You
run a local store in the very competitive market of computer sales
and service. How can you compete with the BIG stores and online
vendors? How can you position yourself so that people will have
faith in you to serve their needs? Learn how this bright immigrant
entrepreneur, who graduated number one in his class at the Russian
equivalent of our MIT, positioned himself for success against all
odds.
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 AirwaysSystems
is an old fashioned company in the best sense of the word:
dependable, honest, and hardworking. They also know their
market, so when they had the opportunity to support an upcoming
Building Engineer meeting in Chicago, they jumped at it. Not only
did they create this overview movie, they conducted 5 interviews
with Building Engineers who spoke about Airways work and played it
at the meeting in place of the normal humdrum “sales pitch” of other
vendors.
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 Pete
Christman is an Investment Banking anomaly. While most firms main
interest is: "How fast can we flip this business and make our
dough?" The Christman Group takes a longer term view of both
the business and the business owner. When you are going
"against the grain" in a market with a truly Unique Selling
Proposition, this sort of full-motion video interview can help
people understand both you and your USP. |
 No
matter how well we show how technology works, there is
nothing quite as powerful as talking to a real user about
their experience. That is what you have in this interview.
Note that this is not a super-techie person. Just a regular
person who learned very easily to use this software. The
best kind of software Raving Fan! |
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 How
can you "build trust" with people you have not yet met in person?
A brief video interview with you that allows people to "take your
measure" can go a long way toward building that trust. Watch
this full-motion video interview with Chris Everett and see what you
think. |
 A
real master photographer is part artist and part
psychologist. It is not enough to know lighting and cameras,
you must also be an expert with people in order to get great
photographs. Such a photographer is Lee Balgemann.
So rather than just showing a portfolio of photographs as
most would do, I interviewed Lee about "how" he goes about
getting great photos. |
